Privacy Policy

Privacy Policy

Last updated: June 4, 2025

This Privacy Policy describes how Primal Source (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from primalsource.co (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”).

For purposes of this Privacy Policy, “you” and “your” mean you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we collect under this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide our Services, we collect personal information about you from a variety of sources, as outlined below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with legal obligations, enforce our terms, and protect our rights and the rights of our users.

What Personal Information We Collect

Information You Provide Directly

Information you provide directly through our Services may include:

  • Contact details: name, address, phone number, and email.

  • Order information: name, billing/shipping address, payment confirmation, and contact details.

  • Account information: username, password, and security details.

  • Shopping information: items viewed, added to cart, saved, reviewed, referred, or purchased.

  • Customer support information: details shared via messages or support requests.

Some features of the Services require specific information from you. Choosing not to provide this information may prevent access to certain features.

Information We Collect Automatically

We automatically collect certain data about your interaction with the Services (“Usage Data”) using cookies, pixels, and similar technologies. This may include:

  • Device and browser type

  • IP address and network connection

  • Interaction data such as pages visited, clicks, or time spent on the Site

Information We Receive from Third Parties

We may also obtain information from third parties, such as:

  • Shopify, which supports our online store and checkout.

  • Payment processors, which handle your payment information (credit/debit card, billing address) to complete orders.

  • Advertising and analytics partners, which help us understand user activity and deliver relevant promotions.

Any data obtained from third parties is treated in accordance with this Privacy Policy.

How We Use Your Personal Information

1. Providing Products and Services

We use your data to process payments, fulfill orders, manage your account, send transaction updates, arrange shipping, handle returns, and provide related customer service.

2. Marketing and Advertising

We may use your information to send marketing or promotional messages (email, SMS, or postal), personalize ads, or recommend products that match your interests.
(For EEA residents, this is based on our legitimate interest in promoting our products per Art. 6 (1)(f) GDPR.)

3. Security and Fraud Prevention

We may use your information to detect and prevent fraud, unauthorized access, or illegal activity.
(For EEA residents, this processing is also based on legitimate interest under Art. 6 (1)(f) GDPR.)

4. Customer Support and Service Improvement

We use personal information to respond to your inquiries and continuously improve our Services.

Cookies

Like most websites, we use cookies to operate, analyze, and improve our Site.
For details about Shopify’s cookies, visit Shopify’s Cookie Policy.

You may block or delete cookies in your browser settings, though this may affect how the Site functions.

How We Disclose Personal Information

We may share your personal information with:

  • Vendors and service providers (e.g., hosting, analytics, payment, shipping).

  • Business and marketing partners to offer services and promotions.

  • Affiliates within our corporate group.

  • Legal or regulatory authorities when required.

  • Third parties in business transfers such as mergers or acquisitions.

We do not sell or share your personal information for the purpose of inferring characteristics about you.

Third-Party Links

Our Site may include links to third-party websites. We are not responsible for their privacy or security practices. Review their policies before providing any information.

Children’s Data

Our Services are not intended for children. We do not knowingly collect personal information from anyone under 16.
If you believe your child has provided us data, contact us at hello@primalsource.co for removal.

Security and Retention

While we use reasonable measures to protect your data, no system is completely secure.
We retain your personal information only as long as necessary to fulfill the purposes described here or to comply with legal requirements.

Your Rights

Depending on your location, you may have rights including:

  • Access / Know what data we hold about you

  • Delete your personal information

  • Correct inaccurate information

  • Portability (receive and transfer your data)

  • Opt out of targeted advertising or sharing

  • Restrict or withdraw consent for processing

To exercise these rights, contact us at hello@primalsource.co. We may verify your identity before fulfilling the request.

We will not discriminate against you for exercising your privacy rights.

Complaints

If you have concerns about how we process your information, contact us at hello@primalsource.co.
You may also have the right to lodge a complaint with your local data protection authority.

International Users

We may transfer and process your information outside your country of residence, including to partners and service providers.
When transferring data outside Europe, we use recognized legal mechanisms such as the Standard Contractual Clauses.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

📧 Email: hello@primalsource.co
🌐 Website: www.primalsource.co