California Privacy Notice

California Privacy Rights (CCPA)

Last updated: June 4, 2025

This section provides additional information for California residents under the California Consumer Privacy Act (CCPA). The terms used in this section have the same meaning as in the CCPA. This section does not apply to information that is not considered “personal information,” such as anonymous, de-identified, or aggregated information, nor does it apply to publicly available information as defined in the CCPA.

Information We Collect from You

We may collect the following categories of personal information from or about you:

Category Examples
Personal Identifiers Name, email address, postal address, telephone number, and online identifiers
Internet Activity Browsing history, search history, interactions with our website or advertisements
Commercial Information Purchase history or products considered
Financial Information Credit or debit card number and related payment data
Location Information General location data (e.g., derived from your IP address)
Consumer Communications Direct communications with our support team
Inferences from Other Data Profiles, preferences, or insights derived from your other personal information

To the extent we process de-identified data, we make no attempt to reidentify such information.

Information from Other Sources

We may collect personal information about you from third-party sources, including data brokers, advertising partners, and platforms that support our online store (for example, Shopify and payment processors).

How Long We Keep Your Data

We retain personal information for no longer than necessary to fulfill the purposes described in this Privacy Policy, unless a longer period is required or permitted by law.

Type of Data Retention Period
Cookies and online data (including online identifiers, internet activity, location data) Deleted or anonymized when a deletion request is received.
Order and payment data (name, email, postal address, purchases, credit/debit card info) Retained as long as necessary to fulfill orders or until a deletion request is received. May be kept longer in anonymized form.
Customer support data (name, email, communications) Retained as long as needed to handle inquiries or until deletion request. May be anonymized afterward.
Marketing data (name, email, phone, online identifiers, preferences) Retained until you opt out or request deletion. Opt-outs are retained to prevent future communications.
Reviews and feedback Retained until deletion request, then anonymized for internal analysis.
Privacy requests and compliance records Retained as long as legally required.
Security and fraud prevention data Retained as long as necessary for protection and compliance purposes.

Why We Process Your Information

We process your personal information for the following business and commercial purposes:

  • Analyzing and improving our data and performance

  • Conducting customer surveys and research

  • Creating and maintaining customer profiles

  • Delivering personalized and targeted advertisements

  • Processing and fulfilling customer orders

  • Improving our products and user experience

  • Meeting compliance and legal obligations

  • Preventing fraud or unauthorized activity

  • Processing payments

  • Providing customer support

  • Sending promotional communications and offers

  • Operating and securing our website and systems

How We Disclose Your Information

We may disclose personal information about you for business and commercial purposes to the following categories of service providers and third parties:

Personal Information Category Categories of Service Providers Categories of Third Parties
Personal Identifiers Customer Support Contractors Ad Networks, Data Analytics Providers, Sales & Marketing Contractors
Internet Activity Customer Support Contractors Ad Networks, Data Analytics Providers, Sales & Marketing Contractors
Commercial Information Customer Support Contractors Payment Processors, Data Analytics Providers, Sales & Marketing Contractors
Financial Information Payment Processors Payment Processors and Customer Support Contractors
Location Information Customer Support Contractors Ad Networks, Data Analytics Providers, Sales & Marketing Contractors
Consumer Communications Customer Support Contractors Sales & Marketing Contractors
Inferences from Other Data None Ad Networks and Data Cooperatives

Information “Sharing” and “Selling”

We “share” certain personal information with third-party ad networks for purposes of behavioral advertising, including:

  • Personal Identifiers

  • Internet Activity

  • Commercial Information

  • Location Information

  • Inferences from Other Data

This allows us to show you more relevant ads based on your activity and preferences.

We also “sell” certain categories of personal information as defined by the CCPA, including Personal Identifiers, Internet Activity, and Location Information.

You may opt-out of these practices at any time by emailing hello@primalsource.co or by following the “Do Not Sell or Share My Personal Information” link (where available).

We do not knowingly sell or share personal information of individuals under 16 years of age.

Opt-Out Preference Signals

Your browser may support an automatic opt-out preference signal, such as the Global Privacy Control (GPC).
When we detect such a signal, we will treat it as a request to opt-out of sale/sharing for that browser.
You can learn how to enable GPC via your browser or extension settings.

Your CCPA Rights

Under the CCPA, California residents have the following rights:

  • Right to Access: Request details about the personal information we collect and how it’s used.

  • Right to Delete: Request deletion of your personal information, subject to certain exceptions.

  • Right to Correct: Request correction of inaccurate data we maintain about you.

  • Right to Opt-Out: Opt-out of sale or sharing of personal information.

  • Right to Non-Discrimination: We will not discriminate against you for exercising your rights.

  • Right to Limit Use of Sensitive Information: Currently not applicable, as we do not use sensitive data to infer characteristics.

To make a privacy request, please email hello@primalsource.co with the subject line “CCPA Request.”

If you make an access request more than twice in a 12-month period, or if the request is manifestly unfounded or excessive, we may charge a reasonable fee.

Verification and Authorized Agents

Before fulfilling a request, we will verify your identity — typically by confirming access to the email associated with your account.
Authorized agents may submit requests by emailing hello@primalsource.co, but we may require confirmation of your authorization and identity.

Notice of Financial Incentive

Consumers who sign up for Primal Source marketing emails or SMS texts may receive a discount on their first purchase.
To opt in, you must enter your email address or phone number and consent to receive communications in exchange for a discount code.
You may unsubscribe at any time using the unsubscribe link in our emails or replying “STOP” to SMS messages.
The value of this incentive is reasonably related to the cost associated with offering the discount.

Contact Us

If you have any privacy-related questions or difficulties accessing this notice, please contact us at:
📧 hello@primalsource.co
🌐 https://www.primalsource.co